Thinking about appellations, as a new fight flares in Sta. Rita Hills

To Paso Robles this afternoon for a quick trip to moderate the first CAB Collective, a local group organized to promote the Cabernet Sauvignons of Paso Robles. Good timing: Paso is on the verge of a renaissance, if it’s not already happening, and tastemakers–sommeliers, writers, chefs–are starting to take note, especially of its red wines. Alcohol levels seem to have moderated in recent years, making the wines more balanced. Meanwhile, a new generation of winemakers (one might call them contrarians) is exploring Paso’s terroirs with renewed vigor, particularly on the west side.

There’s never enough time on these trips to do everything I want. For that matter, there’s never enough time in my life to go on all the trips I want. I’d love to get down to Paso, and Santa Barbara, and other destinations south four or five times a year; but that’s impossible. There’s been talk for years of sub-dividing Paso Robles into multiple AVAs. Some years ago, a proposal to establish an East Side and West Side appellation was killed amidst intense opposition. I’d love sometime to have someone familiar with the region drive me around and explain how the climate and soils change from place to place. Even after all these years, I feel the gaps in my knowledge. This map, courtesy of Tablas Creek, is helpful in understanding the wind flow patterns from west to east. It shows how the “Templeton Gap” effect is no simple thing, but instead is a spider-webby pattern that may impact one property while leaving another nearby alone.

Meanwhile, the battle over expanding the Santa, err, Sta. Rita Hills AVA is heating up. I inadvertently got involved in it earlier this week, although I’ll spare you the dreary details. It’s a shame how these boundary line fights pit neighbor against neighbor, in a kind of Civil War. I recall a similar fuss some years ago concerning expanding the Russian River Valley’s lines (which eventually was approved despite some intense local opposition).

And who could forget the turmoil that arose when some folks in Napa Valley talked about establishing Rutherford Bench and Oakville Bench appellations? I was unable to find an online link to anything about it, but in the 1990s that brouhaha was tearing Napa apart. It went nowhere.

People take their AVAs seriously. An AVA is hard enough to get established anyway (consider that a branch of the Treasury Department is involved). It takes a lot of time and costs a lot of money, and I can understand why, once one is up and running, the people in it don’t want to tinker with it anymore. At the same time, the wine industry is a for-profit place, and, since wines from a smaller, prestigious appellation tend fetch higher prices than wines from bigger appellations, someone who’s outside is always going to want to be inside. It’s only human nature. But it can get ugly.  I hope the Santa, err, Sta. Rita Hills people get this situation under control soon. It’s not good for anyone. Can’t we all just get along?


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