Is Demand for Wine Dropping?

I saw the above video last week referencing demand for wine and the title got my attention. Is the demand for wine really falling? When you watch the video above many people might think so, but I don’t really put a lot of faith in LiveEx as a measure of demand for fine wine. It might have use in other areas but not for overall consumer demand.

Along those lines, last week we did a version of a Mid-Year State of the Industry Blog, but in it noted that its hard to do a State of Anything in a blog so we left out consumer demand. We left out for example that small component of the business discussion called consumer demand. While I don’t want to get too far into the weeds on that issue this week, in a narrow way there is a component worth bringing up.

SVB on Wine

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