|Too Drunk to Hold a Glass?|
In my role at Silicon Valley Bank, I get lots of calls from people wanting to pick my brain. It’s probably why I can’t remember what day it is anymore. Brain pickers come in all flavors; as investors, the press, people with a business concept, and on occasion people who have the latest and greatest new product or gadget. Some of the ideas are novel but never has anyone presented me with something that I saw as a disruptive or transformational innovation. That changed in September of 2012 when I saw the beta model for the Coravin Wine Access System.
|Gadget to Never Buy Wine Again|
In August of last year I got a call from Josh Makower. He told me he had a product that “preserved opened wine for months” and “the transformational potential of the product for consumers, restaurants, and wine producers would be unprecedented!” To say I was skeptical would be a massive understatement as I’ve seen hundreds of gadgets in wine fail, but a few things intrigued me here. It turned out Josh had been involved with several successful medical start ups with Silicon Valley Bank on the Tech side of our organization, and he was a part of NEA which is a top tier Venture Capital Firm. He also said he was bringing his colleague Nick Lazaris who was one of the early CEO’s of another of our technology start ups, Keurig. With skepticism held in abeyance, I took the meeting.
|Your Glass Will Never Be Empty Again|
Josh brought in one of the beta models of the Coravin system. With a special needle that’s used in the medical field attached to a device that looked like a rabbit wine opener, he easily inserted the needle through the capsule of an unopened bottle. Then, pressing a button with his thumb. Pumping in argon gas, he pumped out a single glass of wine. He then removed the needle and the cork resealed itself. That was interesting but not earth shattering to me. Then the ah-HA! moment came: The wine that he poured was a white Burgundy with a date in permanent ink. The bottle was half full though it still had the capsule on. What I discovered was the wine had been first opened four months prior and the capsule had several holes from later pours. We then tasted an identical unopened bottle and popped the cork for a side-by-side comparison: No difference whatsoever. The wines were identical. Now that WAS earth shattering. A wine that had the first glass poured months prior, tasted the same as an unopened bottle. My mind started racing to applications.
|Turn Wine into A Tree|
I could have a glass of white, pinot, and cabernet every night at dinner and never worry about spoiling a bottle. Corked wine? A fine wine retailer or tasting room customer could take a very small sample and test it with reactive test strips to check for specific flaws before taking it home (First someone has to invent those strips). Tasting rooms could use an industrial version with a 1 ounce meter on the gadget that could be attached to a larger argon tank thus eliminating waste or accidentally pouring oxidized wine. My mom could drink her magnum of moscato one glass at a time for 2 months without the wine changing. That case of wine you bought a decade ago and stored … has it reached the point where its time to drink it? The applications are limitless.
|Make Sure You Spill Wine|
I don’t think the product is perfect yet:. The argon canister only contains enough gas for about 15 pours. It would be nice if that handled a few more glasses but I’m guessing we’ll see more canister options at some point in the same way we saw so many different extensions from Keurig through the years. In addition, the product at first blush is a little pricey at USD $279.00. That said I drink a bottle of wine at that price on occasion so maybe its a bargain? Thinking further, after paying for the machine itself, we’re talking about getting the freedom to try any wine in your cellar and not worry about spoiling it for 66 cents a glass based on 15 pours at $10 for a canister. Given the price of those bottles, the all-in price actually seems very reasonable, so I take it all back. Its a fair price.
The good news for you is I did contact the founders last week to let them know I was going to dedicate the SVB on Wine Blog to the Coravin product. So while I don’t get anything for recommending this, they have offered to anyone reading this blog, 3 gratis argon canisters if you buy a package between now and Friday August 9th using the PROMO CODE: SVBWine. You can do that through this link to the Coravin website.
As a final point, for those wineries who are interested in trying this out, reselling these in their own tasting rooms at some point, or have other questions about commercial use, I’ve been given the contact at Coravin for additional questions and discussion. You can contact John Fruin, National Sales Manager here: firstname.lastname@example.org.
What do you think? Did you hang in there and read another exceptionally long Blog? Are you skeptical of this product like I was?
Log in and offer your thoughts about this product or any other storage devices that you are using and appreciate.
SVB on Wine